Digital out of home (DOOH) refers to dynamic digital content media distributed across placed-based networks in venues such as cafes, bars, restaurants and public spaces.
Features of Digital Out of Home Media
Zero cost of printed materials
Time specific/day-part message that suits your audience product use
High brand recall and message effectiveness through flexible communication
Clear message and attractive to audience
Static Out of Home Media
Static out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue) with the use of non digital content such as print. OOH advertising formats fall into several categories such as: billboards, street furniture, transit, and much more.
Features of Static Out of Home Media
Lower budget than digital billboards
Geographically targeted
Builds recall with frequent message refreshment
Supports brand awareness building especially when combined with TV
Spectacular
Spectacular advertising is focused on achieving a wow effect on the target audience by making use of larger than life advertising structures.
Features of Spectacular
Makes your brand appear larger than life
Builds big, bold and dominant brand image
More expensive than digital and regular/static boards
More expensive to maintain due to high cost of prints
Mobile/Transit OOH
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles such as on the side of a bus or car.
Features of Mobile/Transit OOH
Targeted audiences at relevant point of sale using mobile digital out-of-home.
Reaches audience on the move.
High out of home messaging frequency – seen at selected traffic congested routes.
Best out of home media for point of sale audience reach – seen by many and diverse audiences.
Mobile/Transit OOH is available in regular display and digital screens.
An efficient communication vehicle for market activation.
